# Jiri Nekovar | Fractional CMO and Chief AI Officer for DTC brands

> Jiri Nekovar runs a fractional CMO and Chief AI Officer practice for direct-to-consumer e-commerce brands, with a focus on health and wellness, sports, supplements, beauty, healthy foods, and premium apparel. Based in Austin, Texas. Operates through marsmars.

## Core services
- [Fractional CMO and Chief AI Officer](https://jirinekovar.com/): Strategic marketing and AI leadership for founders and CEOs of DTC brands doing $1M to $25M in annual revenue.
- [AI Content Factory](https://jirinekovar.com/content-factory): Productized AI video content service producing 210+ videos per month. First 3 videos in 24 hours.

## Digital products
- [83 DTC Growth Prompts (primary)](https://jirinekovar.com/prompts-yellow): 83 core AI prompts across 8 sections plus a 15-prompt CEO Personal Productivity bonus, 7 complete prompt chains, and an Automation Layer of 7 scheduled tasks, built for founders and CEOs of DTC brands doing $1M to $25M in annual revenue. Every prompt ships with a "What good looks like" sample and a usage note explaining exactly when a fractional CMO runs it inside a client engagement. Delivered as a designed PDF, a raw markdown file built for find-and-replace, and a duplicable Notion template. Works with Claude, ChatGPT, Perplexity, and Gemini. Lifetime access for $97 (regular $439, launch pricing ends after the first 100 copies).
- [83 DTC Growth Prompts (problem angle)](https://jirinekovar.com/prompts-problem): Same product, framed for CMOs whose CAC keeps rising while the team recycles the same three hooks.
- [83 DTC Growth Prompts (proof angle)](https://jirinekovar.com/prompts-proof): Same product, framed around a "What good looks like" quality bar and the fractional CMO usage context on every prompt.

## Blog
- [The complete blog index](https://jirinekovar.com/blog/): Long-form content on fractional AI leadership, AI content production, and DTC marketing strategy.
- [Fractional AI Officer category](https://jirinekovar.com/blog/category/ai-officer/)
- [AI Content Factory category](https://jirinekovar.com/blog/category/content-factory/)
- [Strategy category](https://jirinekovar.com/blog/category/strategy/)

## About
- [About Jiri Nekovar](https://jirinekovar.com/about-jiri-nekovar/): Background, expertise, and operating philosophy.
- [Book a call](https://calendly.com/marsmarsmars/30min): 30-minute intro call.

## Connect
- LinkedIn: https://www.linkedin.com/in/jiri-nekovar/
- Instagram: https://www.instagram.com/jirkanekovar/
- Email: jiri@jirinekovar.com