About Jiri Nekovar

Who I am

Jiri Nekovar is a Fractional CMO and Fractional Chief AI Officer for direct-to-consumer e-commerce brands on Shopify, based in Austin, Texas.

Who I work with

My clients are DTC brands doing $2M–$50M in annual revenue, primarily in health and wellness, sports, self-care, fashion, healthy foods, and subscription products.

What I do

The practice is built around three offerings:

How I work

The operating philosophy is short: if I can't measure it, I won't sell it. Engagements start with a 30-minute discovery call, move to a written diagnosis, and only then to a proposal. No long-term lock-ins.

Where I've worked

Client list available on request.

How to reach me