Fractional CMO and Fractional Chief AI Officer for DTC e-commerce brands
I am Jiri Nekovar. I help direct-to-consumer brands on Shopify grow revenue by running marketing leadership and AI implementation together, inside the business, not as a slide deck. Most of my clients are doing $1M to $25M in annual revenue in health and wellness, sports, supplements, beauty, healthy foods, and premium apparel.
Book a 30-minute discovery call or read more about how I work.
What I do
- Fractional CMO — marketing leadership as a monthly engagement: positioning, paid acquisition, retention, and the customer journey that connects them.
- Fractional Chief AI Officer — AI implementation leadership. Context engineering, AI agents, and prompting standards your marketing team actually uses.
- Diagnosis before delivery — every engagement starts with a written diagnosis of where the funnel leaks and where AI adds revenue, ranked by leverage.
Ways to work with me
AI Leverage Sprint
A three-week one-to-one sprint. I study your brand and the way you operate, find the AI opportunities most likely to increase revenue or save money, and turn the best three into a 30-60-90-day implementation plan plus a context layer your AI tools can use. See the AI Leverage Sprint.
AI Content Factory
A done-for-you AI video production service. Agents write, generate, quality-check, and deliver organic and paid video at scale, with your first videos inside 24 hours of onboarding. See the AI Content Factory.
DTC Growth Prompts
The prompt system I run inside client engagements, packaged as a digital product: 83 prompts across eight sections, a 15-prompt productivity bonus, and an automation layer of seven scheduled tasks. See the DTC Growth Prompts.
Who I work with
- DTC e-commerce brands on Shopify, $1M to $25M in annual revenue.
- Founders whose customer acquisition cost has been climbing for several quarters.
- Teams that already bought AI tools and cannot yet point to revenue from them.
Not a fit: pre-revenue brands, B2B SaaS, service businesses, and anything off Shopify.
Start with these two articles
- What is a Fractional Chief AI Officer? A Complete Guide for DTC e-commerce Brands in 2026 — A senior AI executive who embeds part-time to own AI strategy, ROI, and implementation for DTC brands at $2M-$10M. Full pricing, scope, and a 90-day framework.
- Fractional CMO vs. Fractional Chief AI Officer: Which One Does Your DTC Brand Actually Need? — If you had to hire one this quarter, would it be a Fractional CMO or a Fractional CAIO? A 3-question diagnostic to match your real constraint to the right role.