The newsletter: AI plays for DTC operators

Every week I send one email to direct-to-consumer founders and marketing leads about what AI is actually doing for revenue inside e-commerce brands on Shopify. Not tool announcements, not thought leadership. The specific play, where it was used, and the number it moved.

Recurring topics: context engineering so your AI output stops sounding like it could be about any brand in your category, AI agents that produce content and research on a schedule, paid social creative volume, retention and lifecycle flows, and the operating changes that make an AI-native marketing team work.

It is written for brands doing $1M to $25M in annual revenue in health and wellness, sports, supplements, beauty, healthy foods, and premium apparel. One email per week, no attachments, unsubscribe in one click whenever you want.