This is a one to one sprint with me. I score your brand, benchmark you against comparable DTC brands, and hand you a ranked plan of where AI adds revenue, where it cuts wasted spend, and what your team should build first. The brands pulling ahead are not using better tools. Their business is set up so AI can actually reach it. In three weeks yours will be too.
The DTC AI Leverage Sprint. $1,750 while two spots remain, then $2,500. Three weeks. One to one, directly with me. Claim your spot.
For DTC brands doing $1M to $20M. Health, supplements, beauty, sporting goods, premium food, apparel. US and Czech markets.
AI does not grow a brand in general. It grows specific parts of it. In the sprint I find which of these will move your revenue first.
Most brands try all five at once and get nothing. The sprint tells you which one to move first, and why.
None of that is a tool problem. You cannot buy your way out of it.
Someone in your category is getting 10x more out of AI than you are. They do not have better tools. They have a business the AI model can actually reach.
Every brand in your category has access to the same models you do. The difference between a brand getting ten times the output and a brand getting nothing is whether the model can reach the business: your margins, your customer data, your creative history, your team's actual working knowledge.
When that context is scattered across six tools and four people's heads, you get generic output, and no amount of prompting fixes it. The sprint turns fragmented context into one connected context layer the model can read.
This is the reason. When the model cannot reach your business, every one of those growth levers stays stuck. Fixing that is where the sprint starts.
The math changed under you. Since 2021, blended customer acquisition cost across DTC is up 40 to 60 percent, and paid is not getting cheaper. The brands feeling it most are the $5M to $20M brands, the acquisition dead zone where CAC stays high and the median brand nets a single-digit margin after everything. The brands that pull through are the ones getting more out of the same team and the same spend. That is an operating problem, and it is solvable. Most brands are just solving it in the wrong order.
Before you do anything, I research your brand and send you a report of what I already see. Your positioning, your markets, roughly how many ads you are running, your main competitors, and your core selling proposition.
Your effort: None. This is me showing you I did my homework first.
You fill in a short structured Notion brief about your stack, your numbers, your team, and how you actually work.
Your effort: About 20 minutes. This is the only real homework in the whole engagement.
A focused 30-minute call, one to one with me. I go deeper on what the brief and my research surfaced, and I ask the follow-up questions that only you can answer.
Your effort: 30 minutes.
I build your AI Readiness Score, your peer benchmark, your context gap map, and your ranked growth plan. This is the heaviest part, and it is all on me.
Your effort: None, unless I have a follow-up.
One 90-minute session, one to one, recorded and structured. I walk you through everything I found and we make the decisions live.
Your effort: 90 minutes. Bring whoever would own implementation.
You receive the full package in a Notion workspace built for your brand.
Your effort: None.
Run the plan with your team, or continue into the Chief AI Officer engagement with your full $1,750 credited.
Your effort: One decision.
One package. Three weeks. Yours permanently, whether or not you continue.
What I already see about your brand before you lift a finger.
Outcome: You start the engagement knowing I have done my homework on you.
A 0 to 100 score across five dimensions: data structure, tool connectivity, workflow clarity, team readiness, and commercial measurement.
Outcome: You see exactly which dimension is holding your growth back.
Where you sit against comparable DTC brands on revenue per employee, MER, LTV to CAC, contribution margin, and retention.
Outcome: You find out whether this is an AI problem, an economics problem, or both.
A visual map of where your brand, product, customer, and performance context actually lives today, including what only exists in someone's head.
Outcome: The single document that explains why your AI output is generic.
Every workflow across creative, paid media, CRO, lifecycle, retention, and reporting, classified as human, AI-assisted, or agentic, and ranked by revenue impact.
Outcome: You know the specific places AI grows your brand, in priority order.
The first three priorities, in order, with named owners, dependencies, and an explicit list of what not to build yet.
Outcome: You move three things properly instead of eight things badly.
A structured Notion workspace with the session recordings, every decision, your score, your maps, and your plan. Yours permanently.
Outcome: Your team can search it, your AI can read it, and your next hire inherits the reasoning instead of rebuilding it.
$1,750 while two spots remain. Three weeks. One to one. Claim your spot.
If I needed to move a company forward with AI fast, I'd call Jiri.
Ladislav Vesely, COO, SatoshiLabs
You're bringing structure and data into the company. Amazing!
Pavel N., .pepper..field
If you are among those who require premium service, then marsmars is the right choice! I had the opportunity to collaborate twice with Jiri and marsmars, and as a client, I was always satisfied, allowing me to fully focus on my business plans.
Slavomir Laznicka, CEO, Shock
You own the system. You are not renting my brain. If you want me operating it, that is the Chief AI Officer engagement, and it is a different conversation.
I do this work continuously as a Fractional Chief AI Officer. Inside brands, on retainer, over months. That is the job. What I kept noticing is that the same problems show up in almost every brand I walk into. The context is scattered. Nobody knows which work should stay human. The tools are bought and disconnected. And the diagnosis that unlocks it takes about three weeks every single time.
So I took the diagnostic half of that engagement, the part that produces the score, the maps, and the sequence, and turned it into something a brand can buy on its own. No retainer. No commitment. You get the same analysis my ongoing clients get in their first month. This exact three-week format is new. The work inside it is not.
The price right now is $1,750. That price holds for the next two brands who book. After those two spots are gone, the price goes up to $2,500. This is real. I am not running a countdown timer. Once two more brands buy at $1,750, the price rises and stays there. Clients at this price agree to a testimonial and to letting me write up the results. That is the trade, and I would rather say it plainly.
$1,750 while two spots remain, then $2,500. Three weeks. One to one, directly with me. Credited in full toward the Chief AI Officer engagement if you start within 30 days. Only two spots left at $1,750. Claim your spot. Seven deliverables. Three weeks. Yours permanently.
You leave the Sprint with the map either way. What happens next is a choice, not a sales process.
You have the score, the maps, the sequence, and the workspace. If you have an owner with the time and the skill, run it. Cost: nothing further.
Chief AI Officer engagement, two levels. Advisory from $4,000 per month with a three month minimum: I guide, your team executes, with six one-to-one working sessions per quarter, weekly async checkpoints, twice-weekly automated business check-ins across sales, paid media, CRO, lifecycle, retention, and team execution, plus team enablement and a re-score at day 45 and day 90. Embedded from $8,000 per month: I operate inside the build with you, for brands that want speed over capability transfer.
The guarantee on the Advisory first 90 days: complete every session, submit every weekly checkpoint, and ship the roadmap items assigned to your owner. If your AI Readiness Score has not moved at least 20 points by day 90, I keep working free until it does. Your $1,750 is credited in full toward either.
I am Jiri Nekovar, Fractional CMO and Chief AI Officer for DTC brands. I built AI Content Factory, an end-to-end automated content production system. I work with brands in health, supplements, beauty, sporting goods, premium food, and premium apparel across US and Czech markets. I come from a founder background and I run marsmars. I am based in Austin, Texas.
It is a three-week paid diagnostic. I look at your data, your tools, your workflows, and how your team uses AI today. You get a readiness score, a benchmark against peer DTC brands, a map of where your context is fragmented, and a ranked 90-day plan. I diagnose and design. Your team builds.
Yes, continuously, as a Fractional Chief AI Officer working inside DTC brands on retainer. What is new is the three-week standalone format. I took the diagnostic phase of that ongoing work, the part that produces the score, the maps, and the sequence, and packaged it so a brand can buy it without committing to a retainer. The format is new. The method is not.
No. I do not log into your tools or touch your data directly. You answer a short brief and we talk through your stack in the working session.
MCP is a way to connect an AI model to your real business data and tools. You do not need to understand it. That is my job.
No. You need one person who can own the follow-through. The plan is written for operators, not engineers.
You keep everything. The score, the maps, the sequence, and the Notion workspace are yours. There is no lock-in. If you continue within 30 days, your full $1,750 is credited.
A consultant hands you a slide deck. An agency wants to run it for you every month. I diagnose the constraint, rank the highest-leverage moves, and hand your team a system it owns.
The sprint tells you where your leverage is and what to build first. The Chief AI Officer engagement is me operating it with you over time.
Yes. I work with DTC brands in the US and Czech markets. The sprint runs remotely.
About two hours total. Twenty minutes for the brief on day one, and one 90-minute working session.
Then this is not the right fit yet. Under $1M the constraint is usually acquisition and product, not AI leverage. Fix those first.
$1,750 while two spots remain, then $2,500. Three weeks. Credited in full if you continue. Claim your spot.