In three weeks I show you exactly where AI will create real leverage in your DTC brand, what is blocking it, and what your team should build first. You get the map. You keep it either way.
The DTC AI Leverage Sprint. $1,750. Three weeks. One to one, directly with me. Book your sprint.
For DTC brands doing $3M to $20M. Health, supplements, beauty, sporting goods, premium food, apparel. US and Czech markets.
None of that is a tool problem. You cannot buy your way out of it.
Every brand in your category has access to the same models you do. The difference between a brand getting ten times the output and a brand getting nothing is whether the model can reach the business: your margins, your customer data, your creative history, your team's actual working knowledge.
When that context is scattered across six tools and four people's heads, you get generic output, and no amount of prompting fixes it. The sprint turns fragmented context into one connected context layer the model can read.
Median DTC contribution margin fell from 35 percent in 2021 to 22 percent in 2025. Paid acquisition got more expensive and it is not going back. The brands that survive the next three years are the ones that get more out of the same team and the same spend. That is an operating problem, and it is solvable. Most brands are just solving it in the wrong order.
Twenty minutes, once. You answer a short set of questions about your stack, your numbers, and how your team actually works.
Your effort: 20 minutes. This is the only homework in the entire engagement. Everything after this is my work, not yours.
I go through your stack, your workflows, your commercial metrics, and how your team currently uses AI. I build your score, your benchmark, and your context map.
Your effort: None, unless I have a follow-up question.
One 90-minute session, one to one with me, recorded and structured. We go through what I found and make the decisions live.
Your effort: 90 minutes. Bring whoever would own implementation.
You receive everything below, in a Notion workspace built for your brand.
Your effort: None.
Build it internally with the map, or continue into the Chief AI Officer engagement with your full $1,750 credited.
Your effort: One decision.
A 0 to 100 score broken down across five dimensions: data structure, tool connectivity, workflow clarity, team readiness, and commercial measurement.
Why it matters: You find out not just how ready you are, but exactly which dimension is holding you back.
Where you sit against comparable DTC brands on revenue per employee, MER, LTV to CAC, contribution margin, and retention.
Why it matters: You find out whether this is an AI problem, an economics problem, or both.
A visual map of where your brand, product, customer, creative, and performance context actually lives today, including the parts that only exist in someone's head.
Why it matters: This is the single document that explains why your AI output is generic.
Every workflow across sales, paid media, creative, CRO, lifecycle, retention, and reporting, classified as human, AI-assisted, or agentic.
Why it matters: You stop guessing what to automate and you stop automating things that should stay human.
The first three priorities, in order, with named owners, dependencies, and an explicit list of what you should not build yet.
Why it matters: Most brands fail at AI by doing eight things badly instead of three things properly.
A structured Notion workspace containing the session recording, every decision, your score, your maps, and your sequence. Yours permanently.
Why it matters: Your team can search it, your AI can read it, and your next hire inherits the reasoning instead of rebuilding it.
You own the system. You are not renting my brain. If you want me operating it, that is the Chief AI Officer engagement, and it is a different conversation.
Six deliverables, priced the way a consultant would bill them, worth $2,900 in total. You get all of it in one three-week engagement.
Total value $2,900. Today $1,750. Three weeks, one to one. Credited in full toward the Chief AI Officer engagement if you continue within 30 days. Book your sprint.
You leave the Sprint with the map either way. What happens next is a choice, not a sales process.
You have the score, the maps, the sequence, and the workspace. If you have an owner with the time and the skill, run it. Cost: nothing further.
Chief AI Officer engagement, two levels. Advisory from $4,000 per month with a three month minimum: I guide, your team executes, with six one-to-one working sessions per quarter, weekly async checkpoints, twice-weekly automated business check-ins across sales, paid media, CRO, lifecycle, retention, and team execution, plus team enablement and a re-score at day 45 and day 90. Embedded from $8,000 per month: I operate inside the build with you, for brands that want speed over capability transfer.
The guarantee on the Advisory first 90 days: complete every session, submit every weekly checkpoint, and ship the roadmap items assigned to your owner. If your AI Readiness Score has not moved at least 20 points by day 90, I keep working free until it does. Your $1,750 is credited in full toward either.
I am Jiri Nekovar, Fractional CMO and Chief AI Officer for DTC brands. I built AI Content Factory, an end-to-end automated content production system. I work with brands in health, supplements, beauty, sporting goods, premium food, and premium apparel across US and Czech markets. I come from a founder background and I run marsmars. I am based in Austin, Texas.
It is a three-week paid diagnostic. I look at your data, your tools, your workflows, and how your team uses AI today. You get a readiness score, a benchmark against peer DTC brands, a map of where your context is fragmented, and a ranked 90-day plan. I diagnose and design. Your team builds.
No. I do not log into your tools or touch your data directly. You answer a short brief and we talk through your stack in the working session.
MCP is a way to connect an AI model to your real business data and tools. You do not need to understand it. That is my job.
No. You need one person who can own the follow-through. The plan is written for operators, not engineers.
You keep everything. The score, the maps, the sequence, and the Notion workspace are yours. There is no lock-in. If you continue within 30 days, your full $1,750 is credited.
A consultant hands you a slide deck. An agency wants to run it for you every month. I diagnose the constraint, rank the highest-leverage moves, and hand your team a system it owns.
The sprint tells you where your leverage is and what to build first. The Chief AI Officer engagement is me operating it with you over time.
Yes. I work with DTC brands in the US and Czech markets. The sprint runs remotely.
About two hours total. Twenty minutes for the brief on day one, and one 90-minute working session.
Then this is not the right fit yet. Under $3M the constraint is usually acquisition and product, not AI leverage. Fix those first.
$1,750. Three weeks. Credited in full if you continue. Book your sprint.