The Context Foundation Is the New Compounding Advantage
Strategy · 11 min · 2026-08-27
Models and agents will keep changing. A well-governed context foundation is the durable asset that makes every new tool and teammate useful faster.
Field notes on AI, fractional leadership, and DTC growth
Specific. Recent. Numbers attached. Updated continuously.
Fractional CMO vs. Fractional Chief AI Officer: Which One Does Your DTC Brand Actually Need?
Strategy · 12 min · 2026-05-03
If you had to hire one this quarter, would it be a Fractional CMO or a Fractional CAIO? A 3-question diagnostic to match your real constraint to the right role.
Welcome to the field notes
Strategy · 2 min · 2026-05-03
A short note on what this blog is for, who it's for, and how often it gets updated. Specific. Recent. Numbers attached.
What is a Fractional Chief AI Officer? A Complete Guide for DTC e-commerce Brands in 2026
Strategy · 11 min · 2026-05-03
A senior AI executive who embeds part-time to own AI strategy, ROI, and implementation for DTC brands at $2M-$10M. Full pricing, scope, and a 90-day framework.