Ad Creative and Paid Media
Angles, hooks, scripts, static concepts, headline variants, and platform-native ad copy for Meta, TikTok, and YouTube, briefed the way a senior performance operator would brief them.
98 DTC Growth Prompts. Built by a fractional CMO inside real $1M to $25M DTC engagements.
The exact AI system I run for my $8,000/mo clients
Built by a fractional CMO inside real $1M to $25M DTC engagements. Every prompt ships with a What good looks like sample and a usage note explaining exactly when I run it inside a client engagement.
98 DTC Growth Prompts is the AI system for founders and CMOs of $1M to $25M DTC brands. 8 core sections, a 15-prompt CEO Personal Productivity bonus, and an Automation Layer of 7 scheduled tasks. Delivered as a designed PDF, a find-and-replace ready markdown file, and a Notion template that turns every prompt into a filterable card. One-time payment of $97, launch pricing until the first 100 copies sell. Full refund within 30 days if the Start Here path does not deliver. Get the 98 prompts for $97.
Trusted by DTC operators
Prompts inside this system have been used on brands including Botas, Shock, Growjob, Ristre, Stori, and NeedFirst.io.
Do these sound familiar?
- Your CAC keeps rising while the team recycles the same three hooks across every ad account.
- You have Claude, ChatGPT, Perplexity, and Gemini open in tabs and still brief every asset from a blank box.
- Retention is drifting, replenishment emails feel identical to last quarter, and nobody is running a real winback play.
- Your team uses AI in pockets, not as a system. Brand voice splinters across people and tools.
- Your inputs are the bottleneck, not the model. Every prompt still needs your brand voice, your ICP, and your numbers typed in by hand, so the output drifts generic the moment you skip a detail. The Brand Variables Sheet and Prompt Amplifier in this system fix that once, not every time.
- Your AI use lives in tabs, not in a system. One person drafts ads in Claude, another writes flows in ChatGPT, nobody shares inputs, and the brand voice splinters across every output. This system runs as one connected set of prompts and chains, not scattered one-offs.
- You can run a tool. You cannot yet brief it like an operator. Every prompt here ships with the exact usage note from a working fractional CMO, the moment to run it and why, so you brief the model the way a senior operator would.
It runs even when you do not
Monday competitor sweep, Tuesday trend radar, monthly platform policy watch, automated daily briefing, Friday close, monthly marketing health check, and a quarterly reset trigger. They run on autopilot inside Claude, ChatGPT, Gemini, or Perplexity and report back to you. Every other prompt pack waits for you to show up. This one remembers for you.
The system: 8 core sections, a bonus, and an automation layer
Email and Retention
Welcome series, post-purchase, winback, subscription saves, VIP tiers, and SMS built around cohort behavior and product replenishment cycles.
Customer Journey and Positioning
Funnel audits, PDP rewrites, quiz flows, above-the-fold structures, and the positioning work that decides whether ads even have a chance.
Content Strategy and Social
Organic content calendars, hook libraries, series formats, and platform-specific templates that keep the brand present without a full-time content lead.
Product Launch
Launch narrative, messaging hierarchy, pre-launch waitlist, launch email sequence, ad angles, and influencer briefs on a defensible timeline.
Competitive Intelligence
Structured teardowns of competitor ads, offers, PDPs, and email flows so you can move on real signal instead of guesswork.
Strategic Diagnosis and Challenging Questions
A set of prompts built to argue with you. Assumptions get interrogated, not flattered, because a good CMO does not validate your strategy, they stress-test it.
AI Leadership and Team Adoption
Rollouts, prompting standards, review rituals, and the exact briefs that get a marketing team from AI-curious to AI-operational.
CEO Personal Productivity (15-prompt bonus)
Daily planning, decision frameworks, weekly reviews, and the prompts I use to run my own business faster.
Automation Layer (7 scheduled tasks)
Monday competitor sweep, Tuesday trend radar, monthly platform policy watch, automated daily briefing, Friday close, monthly marketing health check, and a quarterly reset trigger. They run on autopilot inside Claude, ChatGPT, Gemini, or Perplexity and report back to you.
Every prompt ships with a What good looks like sample that shows the quality bar and direction of the expected output, plus a usage note explaining exactly when I run it inside a client engagement. This is a system, not a list: 7 prompt chains run as complete workflows (creative testing sprint, retention rescue, positioning sprint, launch countdown, competitor counterattack, quarterly strategy reset, AI team rollout), and Section 7 is a set of strategic diagnosis prompts built to argue with you, not flatter you.
What you actually get
- Formats: a designed PDF, a find-and-replace ready markdown file, and a Notion template that turns every prompt into a filterable card.
- Compatibility: works with Claude, ChatGPT, Perplexity, and Gemini. No paid tool required beyond the model you already use.
- Brand Variables Sheet and Prompt Amplifier: capture your voice, ICP, offers, and non-negotiables once. Every prompt reuses them.
- Quick-start guide: install the system inside Claude Projects, ChatGPT Projects, Perplexity Spaces, or Gemini Gems in under 15 minutes.
- Optional monthly membership: 10 new prompts delivered by email every month. Optional, priced separately at checkout, cancel anytime.
The value equation
Line-item values reflect what comparable deliverables cost from agencies, consultants, or course creators. They are anchor prices, not what these components sell for individually.
| Included | Value |
|---|---|
| 8 core sections of DTC growth prompts | $189 |
| CEO Personal Productivity bonus (15 prompts) | $49 |
| Automation Layer (7 scheduled tasks that run on autopilot) | $79 |
| Designed PDF, find-and-replace ready markdown, filterable Notion template | $59 |
| Brand Variables Sheet and Prompt Amplifier | $39 |
| Quick-start guide for Claude, ChatGPT, Perplexity, Gemini | $24 |
| Full refund within 30 days if the Start Here path does not deliver | Included |
| Total value | $399 |
| Today | $97 (launch pricing ends when the first 100 copies are sold, then the price increases) |
Get the 98 prompts for $97. Secure Stripe checkout. Instant delivery.
Guarantee
Run the Start Here path in your first hour after purchase. If it does not produce something you would actually ship, email jiri@jirinekovar.com within 30 days for a full refund. No forms, no questions.
Who it is for
Founders, CMOs, Heads of Growth, and fractional operators inside DTC brands doing $1M to $25M in annual revenue. Strongest fit: health and wellness, sports, supplements, beauty, healthy foods, and premium apparel.
Who it is not for
Pre-revenue brands, service businesses, agencies looking for a resale bundle, or teams looking for a magic button. This is an operator system, not a course.
Who built this
Jiri Nekovar is a fractional CMO and Chief AI Officer for DTC brands, based in Austin, Texas, operating through marsmars. Every prompt in this system has been used inside real client engagements on brands doing $1M to $25M in annual revenue. He also runs the AI Content Factory, a productized service producing 210+ organic and paid videos per month with a 3-videos-in-24-hours guarantee.
FAQ
Will the outputs sound generic?
No, every prompt pulls from a Brand Variables Sheet you fill once, and the included Prompt Amplifier makes the AI interview you before answering.
What are the scheduled automations?
Ready-made standing instructions for the scheduled task features in Claude, ChatGPT, Gemini, and Perplexity, for example a competitor sweep that lands in your inbox every Monday morning.
Why not just use free prompts?
Free prompts are generic by design, these encode how a fractional CMO sequences real decisions inside paid engagements, including diagnosis prompts that challenge your strategy before you spend.
Does it work for my niche?
Built for physical product DTC brands, strongest in health, wellness, sports, beauty, and food.
How fast do I see value?
The Start Here path is designed to produce your first usable result within 60 minutes of purchase: pick your chain, fill the Brand Variables Sheet once, run the first prompt, ship the output.
Is this a subscription?
The $97 purchase is a one-time payment for the complete current system. There is an optional monthly membership you can add at checkout that delivers 10 new prompts a month, priced separately, cancel anytime.
What if it is not for me?
Run the Start Here path in your first hour after purchase. If it does not produce something you would actually ship, email jiri@jirinekovar.com within 30 days for a full refund. No forms, no questions.
Install the system today
One-time payment. Lifetime access to the core product. 30-day refund. Get 98 DTC Growth Prompts for $97.