A Jiri Nekovar production, delivered through marsmars
Every prompt is paired with a real output, a real brand context, and the revenue outcome it produced.
The DTC AI Playbook — 98 battle-tested AI prompts for founders and CMOs of $1M to $25M direct-to-consumer brands on Shopify. Delivered as PDF, Markdown, and a private live web version. Lifetime access. One-time payment of $97 (regular $399). 30-day money-back guarantee. Get instant access.
Prompts inside this playbook have been used on brands including Botas, Shock, Growjob, Ristre, Stori, and NeedFirst.io. Same operator, same prompts, same standards.
Angles, hooks, scripts, static concepts, headline variants, and platform-native ad copy for Meta, TikTok, and YouTube. Each prompt requests brand voice, offer, and product context, so outputs don't sound like a generic DTC brand.
Welcome series, post-purchase sequences, winback flows, subscription saves, VIP tiers, and SMS. Prompts are structured around cohort behavior, product replenishment cycles, and margin, not vibes.
Product page rewrites, PDP objection maps, comparison sections, quiz funnels, above-the-fold structures, and conversion-focused copy. Prompts pull from reviews, competitors, and ICP language.
Weekly performance summaries, MER and contribution profit breakdowns, cohort retention analysis, and creative-level attribution using GA4, Triple Whale, Northbeam, or raw Shopify exports.
A reusable Brand Variables Sheet that captures voice, offers, ICP, and non-negotiables, then bakes them into every downstream prompt. No more re-teaching AI who you are.
Meeting notes, PRDs, agency briefs, hiring scorecards, JD writing, and SOP drafts for lean DTC teams that want AI as a second brain, not a second job.
Every prompt is written for real DTC economics: MER, contribution profit, AOV, LTV, cohort retention, replenishment cycles, and offer structures. Not generic marketing prompts with "DTC" pasted on top.
Line-item values reflect what comparable deliverables cost from agencies, consultants, or course creators. They're anchor prices, not what these components sell for individually.
| Included | Value |
|---|---|
| 83 core DTC AI prompts (6 use cases) | $189 |
| 15 bonus productivity prompts | $49 |
| Organized Notion playbook (PDF, Markdown, Notion) | $59 |
| 6 plug-and-play use-case frameworks | $39 |
| Brand Variables Sheet (your voice, baked in) | $39 |
| Quick-start guide for Claude, ChatGPT, Perplexity | $24 |
| 30-day money-back guarantee | Included |
| Total value | $399 |
| Today | $97 (you save $302, 76% off) |
Get instant access for $97. Secure Stripe checkout. Instant delivery.
30-day money-back guarantee. If the playbook doesn't earn its price back in time saved or output quality within 30 days, email jiri@jirinekovar.com and get a full refund. No forms, no friction.
Founders, CMOs, Heads of Growth, and fractional operators inside DTC brands doing $1M to $25M in annual revenue on Shopify. Strongest fit: health and wellness, sports, self-care, fashion, healthy foods, and subscription products. You want AI leverage without hiring a full in-house team or paying agency retainers for work an operator with the right prompts could do in an afternoon.
Pre-revenue brands, service businesses, agencies looking for a resale bundle, or teams looking for a magic button. This is an operator's playbook, not a course.
Jiri Nekovar is a Fractional CMO and Chief AI Officer for DTC brands, based in Austin, Texas, operating through marsmars. Every prompt in this playbook has been used inside real client engagements on brands doing $2M to $50M in annual revenue. He also runs the AI Content Factory, a productized service producing 210+ organic and paid videos per month with a 3-videos-in-24-hours guarantee.
Founders and CMOs of DTC brands doing $1M–$25M in annual revenue on Shopify. Health and wellness, sports, self-care, fashion, healthy foods, and subscription products get the most out of it.
Every prompt is written model-agnostic. It works with ChatGPT (GPT-4o / GPT-5 class), Claude (Sonnet and Opus), Perplexity, and Gemini. You do not need any paid tool beyond the model you already use.
You get a single purchase page with three formats: a designed PDF, raw Markdown files for pasting into Notion or Obsidian, and a private live web version that gets updated when prompts are refined.
No. It's a one-time payment for lifetime access, including future updates. The regular price is $399. $97 is launch pricing.
Yes. 30-day money-back guarantee, no questions asked. Email jiri@jirinekovar.com and you get a full refund.
Jiri Nekovar, a Fractional CMO and Chief AI Officer for DTC brands, based in Austin, Texas. Operates through marsmars. Every prompt has been used inside real client engagements on brands doing $2M–$50M.
One-time payment. Lifetime access. 30-day refund. Get The DTC AI Playbook for $97.