Strategy — field notes by Jiri Nekovar

Field notes on strategy from Jiri Nekovar, Fractional CMO and Fractional Chief AI Officer for direct-to-consumer e-commerce brands on Shopify. Every note here comes out of live client work with DTC brands doing $1M to $25M in annual revenue in health and wellness, sports, supplements, beauty, healthy foods, and premium apparel — what actually moved revenue, what did not, and the numbers behind both.

If you would rather start with the services: the AI Leverage Sprint is a three-week one-to-one engagement that finds where AI increases sales in your brand, the AI Content Factory is done-for-you AI video production, and the DTC Growth Prompts package the prompt system I run inside client engagements. You can also read more about how I work.