Field notes on strategy from Jiri Nekovar, Fractional CMO and Fractional Chief AI Officer for direct-to-consumer e-commerce brands on Shopify. Every note here comes out of live client work with DTC brands doing $1M to $25M in annual revenue in health and wellness, sports, supplements, beauty, healthy foods, and premium apparel — what actually moved revenue, what did not, and the numbers behind both.
If you would rather start with the services: the AI Leverage Sprint is a three-week one-to-one engagement that finds where AI increases sales in your brand, the AI Content Factory is done-for-you AI video production, and the DTC Growth Prompts package the prompt system I run inside client engagements. You can also read more about how I work.
If you had to hire one this quarter, would it be a Fractional CMO or a Fractional CAIO? A 3-question diagnostic to match your real constraint to the right role.
A short note on what this blog is for, who it's for, and how often it gets updated. Specific. Recent. Numbers attached.
A senior AI executive who embeds part-time to own AI strategy, ROI, and implementation for DTC brands at $2M-$10M. Full pricing, scope, and a 90-day framework.